Nataliia Zaika
Deputy Director of the Institute for Behavioral Studies at American University Kyiv
Nataliia Zaika is Deputy Director of the Institute for Behavioral Studies at American University Kyiv.
She is working on research projects on people decisions to stay, leave and return during the war in Ukraine. She studies the factors behind those decisions and intentions with special focus on behavioural factors (emotions, national identity and pride, vision of the future).
The Institute for Behavioral Studies at AUK now have several directions of research related to Ukraine:
1. People movement. Why people stay, leave and return home during war-time?
2. Attitudes and stigma about mental healthcare. Why people avoid psychological help even if they need it?
3. The impact of the international aid programs and the long-term behavioural changes of small farmers. We study the effect of USAID AGRO program on farmers' behaviour (risk attitudes, cooperative behaviour, reciprocity, etc.) and their surrounding (the ripple effect of the program).